ISECHA

The Ise tea we propose is produced in Mie prefecture, which is warm and has a lot of rainfall, and Mie is one of the most famous tea producing areas in Japan.

Among them, the production volume of "Kabuse Greentea", which has been strengthened by shading the tea plantations before harvesting, is the highest in Japan, accounting for about 30% of the total production volume of Mie Prefecture. Also raw tea for processing used for making sweets and ice cream has the largest market share (82%) in Japan.

Tea does not grow in winter when the temperature is low, and it begins to grow in spring when the temperature rises. At high altitudes and low temperatures, sprouts grow slowly and arc picked later.
Since the shoots grow slowly, it is said to have the effect of keeping the umami ingredients for a long time.

A tea plantation spreads out in the highlands surrounded by mountains in the northern part of Mie prefecture, and the production of matcha and kabuse greentea is thriving in this area. Taking advantage of the blessed conditions along the mountains in the southern part of Mie Prefecture, people involved in the cultivation of tea in their respective production areas, such as fukamushi green tea and wa black tea, are making efforts to make tea that many people can enjoy deliciously.

“Let’s go to Mie prefecture”